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Catherine Palin-Brinkworth
Don't sweat the small stuff

Over the years I have developed an illogical compulsion to always read my horoscope wherever I see it written up. I say illogical because with the greatest respect to those who seriously study our planetary movements and their effects on our life paths, it does not seem likely to me that one twelfth of the world’s population will experience the same thing at the same time. Maybe they will. I don’t mean to be a sceptic, but   Read more...
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Ingrid Cliff
10 simple marketing tips

Times are tough and many businesses are struggling to generate new clients through the door. The temptation is to cut the marketing budget as a way of making ends meet. Cutting back your marketing is a recipe for long-term business disaster. But with some clever thinking, you can still market your business and keep your books in the black.   Read more...
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Jaeneen Cunningham
7 easy tips to help you network

The changes we are seeing in the shape, size and configuration of modern corporations means flatter structures with a more flexible workforce. As a result, the number of self-employed workers entering your market is increasing by the day. The small and micro business segment is the fastest growing area of business in Australia. Networking is one skill you need to practice to get ahead and survive these competitive times.   Read more...
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Lisa Murray
Expert status is essential for small business

Peter Drucker stated that business has only two basic functions – marketing and innovation. Successful small businesses create value. Smart and successful small business owners create expertise that cannot be copied! When you are known as the ‘go to’ person in your industry, it opens many doors effortlessly. Yes, you need to genuinely know a lot - this is about 'celebrity with integrity' rather than 'splash then crash'!   Read more...
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Catherine Palin-Brinkworth
Formula for failure

I won’t claim authorship of this one – but I will claim experience, and undying gratitude. Many years ago one of my best mates gave it to me, originally noted by Steve Brown of the Fortune Training Group. He said: "There are three reasons people will fail;   Read more...
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Robyn Henderson
10 habits to develop to become a networker of influence

Master networkers are individuals who realise that networking is a life skill, not just something you do when you want something. Their networking includes connecting with different cultures, ages, special interests groups and networks. They are constantly making strong connections, following up, keeping in touch, identifying and making contact with spheres of influence, and forming [and joining] win–win strategic alliances and mastermind groups.   Read more...
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Ingrid Cliff
How do you tell your customers you love them?

Customers are the lifeblood of every small business. To grow a business you need to either increase the numbers of customers coming through your doors, or retain the ones you do have and encourage them to purchase more with you. Increasing the numbers of customers requires significant time, money and effort. It has been a truism for years that it is more cost effective to retain the customers you do have rather than constantly seek new ones.   Read more...
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Lisa Murray
Is your business delivering the lifestyle you desire?

A recent survey of almost 2000 small to medium Australian businesses by Quest Newspapers has highlighted that 71% of business owners are in business because of lifestyle factors such as following their passion, creating better work/life balance and being their own boss.   Read more...
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Corinne Torres
Rapport Demystified: The key to building trust

Business networking is only as strong as the people within it. As we are all resuming networking with gusto with the New Year, how do you create rapport? As developing good relationships with other business people depends on creating rapport, it is a useful skill to master. But it is not always easy. Why is creating rapport such a tricky affair? What makes you "like” or "dislike” the person you are interacting with?   Read more...
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Ingrid Cliff
Selling your system - not your knowledge

Recently I have been having a great discussion with a colleague about the difference between selling your knowledge (doing the work for other people) and selling "how to” apply your knowledge. If you take a look around the self help section of most book stores, you will notice that "How to” books have been taking   Read more...
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Angela Maiers

12 must have "habitudes" for Social Media Success

a large number of people still believe that Social Media is about the tools you choose and the content you create. ... read more

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