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Ingrid Cliff
Turning words into deeds

People who are comfortable that they are not perfect but they are pretty good and who are willing to take the first step and then improve as they go are the ones who ultimately are successful. These are the companies that believe in daily 1% improvement – every day do something 1% better than you did the day before. Pretty soon you have massive improvement and fantastic results.   Read more...
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Lyndall Guinery-Smith
How to get your clients to give you red hot testimonials

I was talking to one of my clients recently and she commented how much she enjoys getting testimonials. Heck, we all LOVE a happy client. But she wanted to know how she could make her client’s testimonials sound even more RED HOT, to say more than ‘she did a great job’ or ‘she’s a lovely person’   Read more...
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Gary Chow
How speed dating can help you write a better 'About Us' page

Some time ago I thought I’d give speed dating a try. I was curious and figured I’d add it to my life experiences. If you’ve tried it you’d know how it works. You sit and chat with one person for a few minutes until a bell rings and you move onto the next person. At each stop, you tend to ask each other the same questions:   Read more...
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Kelsey Brookes
Royalty free doesn't mean free

Finding imagery for your site is hard, whether it's part of the design or for an ongoing blog. If there's one thing I loathe, it's shiny-happy people images that say nothing except "I don't care enough to find evocative pictures".   Read more...
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Libby Sander
Commitment - Make a stand

We all want our customers to be so in love with us that they are prepared to line up for hours or days for our new products like they do at Apple. Or to want to work for us so badly that a resume is sent every 25 seconds like they do at Google.   Read more...
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Jeff Allen
Who's running your business?

We may have dozens of these parts within us, which we can access and engage as required. The trick is to have access to these parts – as needed - so we operate more productively and more balanced in a busy world.   Read more...
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Gary Chow
How to write headlines to attract readers

One of my favourite headlines read ‘Headless body found in topless bar’. Now that’s an attention grabber, wouldn’t you say? Few who read this headline would have ignored the article that followed.   Read more...
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Greg Tomkins
Blogging leads to success in SME Business

inbound links are important because they signal authority to search engines, thus increasing your chances of getting found in those search engines.These inbound links establish credibility for your site with the search engines.   Read more...
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Tim North
Persuasive writing: the carrot-and-stick strategy

If you want to get a sleeping teenager out of bed, simply telling him or her to get up may be only marginally effective. Pointing out that the house is on fire is likely to be far more so. Why? The first approach may be perceived as just another   Read more...
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Jeanne Treloar
What would your grandmother say?

There’s a golden rule when it comes to social media, and it’s this: Never post or type anything that you wouldn’t want your grandmother to see, or someone else’s grandma for that matter. Did you also know that employers are now scanning social media sites to learn more about you?   Read more...
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